B2C Marketing Strategies

B2C Marketing Strategies

Business-to-consumer (B2C) marketing entails selling products or services directly to consumers.


Exploring B2B and B2C Marketing

Exploring B2B and B2C Marketing

Small business marketing is a broad field. Two of the most fundamental categories are Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing.


How To Build a Website for Your Small Business

How To Build a Website for Your Small Business

Learn how to build a strategic small business website that attracts clients and converts.


How to Change a Squarespace Built-in Domain (and Why)

How to Change a Squarespace Built-in Domain (and Why)

Each Squarespace website has a built-in domain, or a Squarespace URL.


How to Connect Mailchimp to Squarespace

How to Connect Mailchimp to Squarespace

Explore 5 methods for collecting emails to grow your Mailchimp audience when using Squarespace.


How to Hire Someone to Build a Website

How to Hire Someone to Build a Website

This step-by-step guide explains how to hire someone to build a website, ensuring you onboard the best talent for the task.


10 Top Social Accounts for SMBs to Follow

10 Top Social Accounts for SMBs to Follow

Wondering who to follow on Twitter? Or LinkedIn or Threads? We show you 10 top social accounts for small businesses to follow.


Favicon Optimization

Favicon Optimization

A favicon represents your brand. Do they impact SEO? See best practices and examples of icons not working as expected.


SEO Writing: How to Write Great Blog Posts

SEO Writing: How to Write Great Blog Posts

Wondering why your blogs aren’t performing? We show you how to write blog posts that rank and convert.


Report a Squarespace Technical Issue

Report a Squarespace Technical Issue

Having a technical problem with Squarespace? We watch for issues that might impact search engine optimization.


Understanding Content Marketing for SMBs

Understanding Content Marketing for SMBs

Content is still king. Dive into proven strategies and learn how consistent quality content can transform your brand's digital presence.


Squarespace Add-Ons, Extensions and Plugins Explained

Squarespace Add-Ons, Extensions and Plugins Explained

What are Squarespace add-ons, plugins, or extensions? These code-based solutions represent ways to extend your site's functionality.


Mailchimp Paid Subscription Newsletters

Mailchimp Paid Subscription Newsletters

Do you want to create a Mailchimp paid subscription newsletter on Squarespace? Learn how to monetize your newsletter.


What is Google Discover?

What is Google Discover?

Has your small business seen success in Google Discover? Discover has a high click-through-rate and can drive a substantial amount of traffic. Can you optimize for traffic?


How to Opt Out of Featured Snippets (and why)

How to Opt Out of Featured Snippets (and why)

For years, featured snippets proved advantageous when you were on top. But now you might want to reconsider in some cases.


Collaborada talks SEO with Mailchimp

Collaborada talks SEO with Mailchimp

We were thrilled when Mailchimp approached us about collaborating on an article for their Partner network! In the post, we share easy SEO tactics for improving discoverability and conversions.


Multilingual Squarespace Sites and Hreflang

Multilingual Squarespace Sites and Hreflang

Wondering how to target your multilingual content to different languages or regions? Here we cover SEO best practices for multilingual websites.


Email Click Rates

Email Click Rates

Switching from Constant Contact to MailChimp? Learn how CTR and CTOR are different.


Embed a Google Map on Your Squarespace Website

Embed a Google Map on Your Squarespace Website

This quick guide shows you different ways to add a map to a Squarespace website. We cover single and multiple location maps. 


Squarespace Chart Block

Squarespace Chart Block

The Squarespace Chart Block makes it easy to display graphs or stats on your website. Use line, pie, or bar charts to display data.