About Collaborada
About Collaborada
Online Growth Experts
Collaborada was purpose built to assist small businesses with online performance. We help a wide range of individuals and businesses realize their stated goals through website optimization, content strategy, training and process improvement.
Our Commitment
The online marketing landscape changes frequently, but our guiding principles stay the same. We are committed to our relationship with you through hard work, expertise, transparency, and professionalism.
At a Glance
Founded: 2013
Location: Austin, Texas
Expertise: Websites, Migrations, SEO, Content Strategy, Email Marketing, and Training
Businesses served: B2B, Publishing, A/E, Medical, Tech, Design, Startups, Financial, Construction, Consulting, Oil & Gas, Education, Local and more.
A Professional, Reliable, and Smart Team
A Professional, Reliable, and Smart Team
An Expert Partner for Your Small Business
Christine Darby, Owner
Connect on LinkedIn
Christine Darby is a Digital Marketing and SEO Consultant with a strong background in technology and business consulting. In 2013, she founded Collaborada to help businesses grow through digital solutions and organic search strategies. Her expertise spans technical SEO, content strategy, online optimization, and complex site migrations.
Before launching Collaborada, she spent over 7 years as a Systems Developer and Analyst at Balfour, where she built and maintained custom financial and business systems. Her career began at Ernst & Young, working across multiple industries and gaining hands-on experience with enterprise systems. Christine holds a BBA in Management Information Systems from Texas A&M University’s Mays Business School.
She’s been listed as an official Squarespace Designer and Mailchimp Expert since 2014. For over a decade, she’s written on the topics of small business digital marketing and SEO, and has reviewed Squarespace from version 6.0 onwards, addressing topics most relevant to her SMB clients.
Christine treats every client like a real partner. Her heart is for teaching and educating small businesses so they can make informed online marketing decisions. See what clients say →
“When clients experience real results because of a new strategy or improved user experience, I know we have done our job. We strive to be a reliable, behind-the-scenes partner for your business.”
Join the Team
Details
We work with a network of technical, creative, and detail-oriented colleagues. To learn how we serve small businesses, explore our site and reach out with any questions.
Internships
Graphic Design students! Are you looking for an internship where you can do meaningful things for small companies? Send us your resume and your school's requirements.
Freelancers
Are you a freelance graphic designer, content writer, or Squarespace expert? Send information about yourself and your work for consideration on future collaborative projects.
Good Things to Know
Where We Work
Collaborada is based in Austin, Texas. We work remotely with clients worldwide and provide on-site trainings for larger teams.
Why “Collaborada”
🤠 In our part of Texas, the best collaborations take place over great Tex-Mex: enchiladas, carne asada, tostadas.
How We Give Back
If you are a new nonprofit or cause-based organization that needs some help, see our Pay It Forward program.
Clients trust our approach because it delivers.
Clients trust our approach because it delivers.
We’ve demonstrated success with hundreds of delighted clients.
“We saw an instant 30% jump in student application numbers as compared to previous years.”
“Organic traffic and inquiries went through the roof. ... 100% attributable to the site redesign.”
“We now enjoy first page search results for a wide variety of searches related to our products.”
Solutions, Strategies, & Services
overview
Solutions, Strategies, & Services
overview
The most common ways we partner with clients include:
Sites & Migrations
You need a website that works hard for your business. We are website implementation and execution experts. We build responsive sites focused on driving conversions.
Training & Support
Consultations, trainings, and workshops. Master the apps that run your business. We are official Squarespace Trainers and MailChimp Trainers and help with other cloud-based apps.
Email Marketing
Engage your customers with targeted emails. As a Mailchimp Partner, we help with setup, list building, and ongoing campaigns.
Content Strategy
A smart content strategy attracts more customers. Targeted blogging drives prospects and keep clients engaged.
App Integrations
Integrate your digital solutions and marketing tech stack into a seamless system. Automate for process improvement.
Helping You Succeed
When you want to improve your website, SEO, or conversions, or expand your marketing efforts, we are here to support your business goals.
The Way We Work
The Way We Work
Transparency, Collaboration, & Integrity
Guarantee
We guarantee to work with only one ongoing client per business category within a geographical area.
This ensures your company's interests are always our top priority.
Discover
Get the ball rolling by contacting us with any questions. We’ll get to know you a little better to understand your goals, industry, and vision. If we are a good fit, we get started.
Design
Provide your branding assets or we can help. Expect rapid prototyping and continuous collaboration. Your quick feedback ensures we meet expectations and project deadlines.
Deliver
We provide training on all deliverables, showing you how to maintain your site or software solutions. Post-launch, we provide support on deliverables for a set period.
Simple
Projects are limited in scope and duration. Deliverables are easy to maintain. We want your small business to be self-sufficient, but we are here if you need us.
Service
Our focus is service, not volume. We guarantee satisfaction for existing clients. As your business grows, we are here to meet new requirements.
Sincere
We sincerely enjoy being a part of your success. We are proud of our long-term relationships with clients. And we also enjoy helping one-time customers.
When you succeed, we succeed
Collaborada is committed to producing results for you by:
Caring about the performance and success of your business as much as you do.
Testing new strategies on our own businesses and websites first, then applying what we’ve learned.
Offering comprehensive digital marketing strategies versus isolated, single solutions.
Staying current on tech trends so we we offer the best solutions to your business.
Committing to our relationship with you through hard work, expertise, friendship, and professionalism.
Engaged Enthusiasm
Each engagement is approached with energy and excitement. Not sure if we do what you need? Reach out and we will let you know. We only take on work for which we have the skills and time.