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Language Switchers Explained

If your small business has decided to create a website for a multilingual or international audience, do you need to add a language switcher? Maybe not.

Should you use AMP pages?

Should you enable or disable AMP? How do website builders like Squarespace and Wix handle AMP pages? Learn about accelerated mobile pages.

How to Create Your Author Website

Writers need a website for their long-term marketing efforts and platform. We show you how to build an author website.

Your Squarespace Asset Library

Key features of Squarespace’s asset manager, SEO considerations, and how to keep files organized.

Squarespace Sitemaps

Learn how to submit your sitemap to Google. And read about potential issues or errors you might encounter.

URL Best Practices

The most common URL issues we see on SMB sites can be solved by remembering these four best practices.

How To Find Keywords for SEO

Your SMB website needs to rank for the topics your potential customers are looking for. How do you find your keywords?

Prevent Google from Indexing Built-In URLs

Until Squarespace fixes this issue, here’s how to prevent Google from indexing your built-in editing URLs.

How to Change a Squarespace Site Name

A quick guide to changing a Squarespace Site Title to impact your site name in Google SERPs.

Holiday SEO and Seasonal Marketing

As your small business prepares for the winter holidays, or any seasonal marketing, SEO should be at the top of your list.

Small Business SEO Practices for Success

Website optimization best practices to help SMBs boost visibility and get discovered on Google.

Find, Fix, and Manage 404 Errors

Learn the differences between a 404 status code and your 404 page, and how different types of 404s errors may impact your website.

SEO and UX: A Holistic Approach

True SEO encompasses a broad scope, enhancing visibility, engagement, and conversions.

Common SEO Myths and Misconceptions

Avoid common SEO myths and focus on strategies that work. Learn what impacts your website’s ranking and performance.

How to Learn SEO

A beginner’s guide on how to learn SEO so you can improve your website’s visibility and ranking on search engines like Google or Bing.

DIY SEO is easy! Or is it?

SEO can be easy, but if your site isn't performing, it’s likely due to DIY efforts.

Squarespace Favicons

Learn best practices and common issues with Squarespace favicons. Plus how to add an Apple Touch Icon if needed.

Launch Your Squarespace Site

Ready to launch a Squarespace site, but worried your forgot something? See what’s needed to publish a website successfully.

Squarespace's SEO Plugins and Tools

What exactly are Squarespace’s SEO tools and plugins? How do they help your site?

What is SEO or Search Engine Optimization?

Learn what SEO is, why it is essential for online visibility, and how you can leverage it for business growth.

Word Count for SEO is Irrelevant

There is no minimum “word count” for SEO. The notion that page length is a signal for thin content is a misconception.

Did your website disappear from Google?

If your website suddenly disappeared from Google search, it likely isn't your fault and the site can recover.

Website Structured Data Basics

Explore the basics of using structured data on websites. Learn when and how to add schema markup.

Squarespace SEO: How to Optimize Your Site

2025 Update. Need to get your website ranking? Want to reach more customers? This in-depth Squarespace SEO Guide covers on-site optimization tips.

Website Redesign Guide and Checklist

Redesigning a website involves more than just new colors or fonts. Learn how to relaunch your site to align with your strategic objectives.

SEO and SEM for Total Search Visibility

Using SEO and SEM together can elevate your online presence with a total search strategy.

Robots.txt Guide for Squarespace

Squarespace sites have the option to block AI crawlers and/or search engines using their robots.txt file. This guide walks you through the settings.

Squarespace and Google Search Console

Learn how to verify your website with Google Search Console. Why to do it, how to do it properly, and issues with Squarespace sites.

How to Hide Pages or an Entire Site

This guide details all the ways to hide Squarespace content from search engines or site visitors via passwords, noindex, and more.

Squarespace 301 Redirects

When restructuring your content, Squarespace 301 redirects ensure visitors still find expected information.

Small Business Marketing Insights