Yes, authors and writers need a website. Whether you are an unpublished writer, a first-time self-published author, or a NYT bestselling author, you want a central place to tell your unique story, to showcase your work, and to market to your target readers. Throughout your career, a website will be one of your most important marketing tools.
Author Websites do 3 Essential Things
Building an author platform looks different for each author, but your personal website serves as the hub of all your online efforts. A thoughtful website is a meaningful investment in your long-term goals.
It tells Google and other search engines precisely who you are. It is where readers and search engines go for authoritative information on you.
It gives you a platform that you own (versus a Twitter account or Amazon author page) from which to build relationships with fans and media sources.
It provides a logical place for others to link to when they write about you or your books.
See our step-by-step guide for creating an author website.
More Functions of an Author Website
In addition to presenting a professional appearance and establishing your credentials, a well-designed author website:
Makes it easy for people to find and purchase your books
Encourages visitors to sign up for your email list
Lets readers easily contact you or your publisher
Alerts your readers to book signings, festival appearances, and other events
Allows you to connect with book clubs
Serves as a definitive repository of your work
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