“Collaborada totally transformed our website and SEO. We’ve utilized several website companies in the past, but we’ll be working with Collaborada for a long time.”
The Request
BloGo, an established high-end hair salon in Alabama, was expanding to add a cosmetic skin wellness center. They approached Collaborada about a website redesign to reflect the business expansion.
The Work
The BloGo website had poor site architecture and user experience. Collaborada selected a new template and redesigned the site’s content and navigation for clearer, better user experience. Older content was analyzed for SEO opportunities and either improved or removed. We trained the Blogo admin team on website best practices.
The Results
Increased Traffic. Google Analytics showed a 205% or 3x YOY increase in site users from Q1 2022 (6030 users) compared to Q1 2023 (18440 users).
The same YOY comparison showed page views increased 275%. Pages per session increased 24%. Bounce rate decreased 28%.
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