“The school saw an immediate change in page placement on key searches, but more importantly changes were made to the website to increase conversions. We saw an instant 30% jump in student application numbers as compared to previous years and sustained this through the rest of the season.”
The Request
Corlears School, a private New York City elementary school in operation for over 50 years, contacted Collaborada after experiencing two years of decreasing SERP placement and student enrollments. The school’s objective was better search result placement. Collaborada also recommended a website redesign to make the site more intuitive for users leading to a higher conversion rate.
The Work
During the engagement, Christine of Collaborada worked closely with the school to reorganize site content for multiple audiences: potential, current, and former student families. On-page SEO elements were improved and the website was redesigned to positively impact user experience and conversion rate. The goal was to boost the site’s traffic and increase the school’s conversions (measured as applications submitted).
The Results
Accelerated CRO. The school’s placement in the NYC educational market was brought back to life. They experienced a quick and dramatic rise in search placement, landing on the first page of Google for many keywords. More importantly, they saw an immediate and significant 30% increase in student applications. The website now serves as a primary marketing tool allowing staff to focus efforts on broader content strategy.
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