Increased Qualified Leads
The Request
Austin Water Designs, an award-winning luxury pool designer and builder in Austin, engaged Collaborada to migrate their legacy website to the Squarespace platform. The objective was to design a new, modern site that was easier for the business to manage and to improve rankings in a competitive market.
The Work
Collaborada redesigned the Austin Water Designs website to showcase their design-build portfolio. The site migration was used as an opportunity to improve on-page SEO, content organization, and calls to action for the target audience.
The Results
Phenomenal Growth. Following the redesign and successful site migration, AWD experienced dramatic increases in organic site visits, page views, and session duration. Qualified leads increased more than 2X as compared to the previous year. The new website serves as the client’s primary lead generation tool.